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3 Tips for Writing Effective Ads

 
Being able to write effective ads is an important skill for all online business owners. There are tons of people in the internet marketing industry wasting thousands of dollars on ineffective ads that have very low conversion rates, and hopefully, this short guide will save you time and money in your marketing efforts.

Start writing better ads using these three tips


1) Grab and hold their attention from the start

According to a past study conducted by Microsoft, the average millennial has an attention span shorter than a goldfish. This means your ads (whether text, image or video) should grab and hold a persons attention in the first 3-5 seconds, and it should be designed to stand out from other advertisements. Your ad should also make an offer your leads can’t instantly refuse without thinking twice about it.

2) Write a concise message that's hard to refuse

Writing your ads to clearly explain what you are offering is very important - so important that this step can be what makes or breaks your lead conversion rates. For example, an ad that says, “Hey you! Wanna make some money? Want a free gift? Click the link below!” will obviously get you more clicks than an ad that says “Are you interested in working from home? Click the link below to get your free report and learn how you can start generating income online”, but the second ad will receive a better conversion rate because it is more targeted to your leads interests and concerns. And make sure your offer promotes a problem it then offers to fix. This will make it a lot harder to refuse, and it appeals to the pressure point of successful marketing - insecurity!

3) Create a sense of urgency

You don’t want to give your leads too much time to think about the action you want them to take because this could potentially lead to them searching and comparing other offers. Create a deadline for what you are promoting and/or a bonus for subscribing as early as they possibly can.

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