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The Winning Marketing Strategy


The word strategy is taken from the Greek word ‘strategos,’ which means military leader/commander, and similar to war, in the everyday game of life, you will constantly have to make decisions to put yourself in a position of advantage over your competition to be successful. The good news is that this process is not as difficult for you if you have a winning strategy in place. In the words of legendary Chinese military strategist Sun Tzu, battles are won before they are fought. One of the first steps you should take in creating your winning marketing strategy is to ask yourself what problem(s) do you want to solve and what value you are adding to the market.
Your winning marketing strategy should be clearly defined and concise because you will more than likely have to make revisions along the way, as no one can predict the future of internet marketing. If you don’t think that statement is true, then ask the 9.2% of people in S.E.O who lost their jobs and the 6.8% of business owners polled by Search Engine Roundtable that were forced to lay off employees due to the Google Panda update (source). Some of the benefits of having a good marketing strategy in place are:
  • You will spend less time marketing your products
  • You will spend less money marketing your products
  • You won’t make as many rookie mistakes
  • There will be an outlined plan for growth
  • It will be easier for you to adapt to changing circumstances
This investment of time will probably be the best investment you’ll ever make. I personally believe engagement with your target audience is the best marketing strategy because the worst thing that can happen to you in the internet marketing business is to be ignored or forgotten. As of September 4, 2016, there were 1,868 candidates filed with the Federal Election Commission that were competing for the office of the President of the United States.

To all of my readers living in the United States - can you name 100 of them? What about 50? For most, the answer is probably no because the media is constantly showing them only 15-20 candidates at most. Does that mean that those 15-20 candidates are the best people for the job? Probably or probably not, but the point is that they are more than likely to win the position over all of the other 1,848 candidates because they are winning at the game of exposure. And that’s really all the personal advice on this subject I have to give because what to do and what not to do beyond what I have suggested here would have to be specifically tailored to your niche, your strengths, weaknesses and the value of the brand you are promoting. If anyone tells you differently, run for the hills!
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