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5 SEO Content Writing Tips

Back in the '90s and early 2000s, ranking your website on search engines was as easy as stuffing your pages with targeted keywords and generating a ton of backlinks pointing back to your website. However, creating content for your website with search engine optimization in mind has come a long way since those days. Many new SEO algorithm updates have been created to combat low-quality pages that offer little to no value, but there are a few things you can do to create twenty-first-century-friendly content that search engines love and people will enjoy.

5 tips for writing better SEO content

1) Include relevant keywords in post title and meta title tags

The post title is what your readers will see as the title of your post on your website, and the post meta title is what search engines will show as the title of your post in search results. It is very important to include target keywords you want to rank for in these tags.


2) Include relevant keywords in post meta descriptions

Post meta descriptions play a huge role in search engine optimization. Meta description tags are usually shown by search engines as short 100-150 word snippets under the page title and URL to give readers more information about the content they will see on the selected webpage. Including target keywords in your post meta description tags will improve your search engine click-through rate and help your page rank for your chosen keywords.


3) Use ALT image tags

Modern search engine crawlers are not capable of reading text inside of images. Therefore, in order to make sure search engines know what your image is about, you will have to use ALT image tags including keywords that summarize your image. This step is very important because image search makes up 19% of all search queries on Google.


4) Include relevant keywords in H1, H2, and H3 tags

Including target keywords in your heading tags is another important factor optimizing your content for search engines. By default, most WordPress and CMS blogging themes will use the post title as the H1 heading tag with all succeeding subheadings using an H2 or H3 heading tag. It's best practice to always include your most important keyword in the H1 tag and use latent semantic indexing keywords in your supporting H2 and H3 tags.


5) Don't stuff your content with SEO keywords

Not only does keyword stuffing create a bad user experience for your readers, but it also has a negative impact on your search engine rankings. Avoid using repeated keywords and variations of the same keyword in your content. This practice is against Google's webmaster guidelines, and they use highly advanced algorithms that are very good at detecting this kind of behavior.

1 comment:

  1. hello,
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