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Does Page Speed Affect Your SEO Rankings?

Having fast-loading pages on your website will not only improve user experience and lead to more conversions, but it will also improve your search engine rankings as well. According to research done by Google, the average user will leave your website if your page takes more than three seconds to load. Many modern search engines have become aware of this, and as a result, have now incorporated page speed into their SEO algorithms.

What can lower your page speed?

There are many on-page factors that can lower your page speed. Some of them include:

• Code-intensive web applications
• Cheap/slow web hosting
• Widgets and pop-ups
• Embedded media files
• Overuse of images

Fixing these common issues can easily increase the speed of your pages by at least two or three seconds or more.

What can increase your page speed?

There are also a few things you can do to increase the speed of your web pages, such as:

• Use website compression
• Use website caching services
• Reduce image file size
• Minimize the size of your HTML files
• Use Content Delivery Networks (CDNs)

Why does page speed affect SEO rankings?

The short answer to this question is user experience. From the viewpoint of major search engine providers such as Google, user experience improves with page speed, and there isn't much they are more concerned with besides providing the right search results and improving user experience. Also, a fast, well-designed website will allow your visitors to quickly understand what you are offering and how it will benefit them. This means fast pages also offer many conversion optimization benefits for your business in addition to the search engine optimization benefits they provide.


The bottom line is that users are less likely to stay on your page for long periods of time when your webpages are slow to load, and major search engines like Google are well aware of this fact and will penalize your website for it. There are many free online tools you can use such as Google's PageSpeed Insights to test the speed of your webpages and receive detailed diagnostics reports on areas you can adjust to improve the speed of your page.


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