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Brief Guide on Using Creativity to Grow Your Business

Creativity is a very important component of being successful in the fields of art and literature, but it can also be just as important for helping you to grow your business. In fact, in a study conducted in 2014 by Adobe and Forrester Consulting, 82% of participating companies agreed that creativity can lead to growth in revenue and market share.  This study also confirms that 69% of companies that thrive on creativity have won an award for the best place to work.

Why is creativity important for your business?

Creativity is important because it allows companies to create services or products that add new experiences to their customer's lives. Creativity is important for building brand awareness, attracting new customers, and building innovative relationships with customers. Most importantly, a high degree of creativity and innovation in your business will get you ahead of the competition in your industry and ultimately make or break your bottom line in the future.

How to incorporate creativity into your business?

Here are three strategies you can use to incorporate creativity into your business:

1. Know your audience

The first and most important step in incorporating creativity into your business is to understand the creative influences of your customers and team members. For example, knowing common personalities, tastes, influences, and inspirations of your customers and team members will help you to find innovative products, services, logos, designs, and work styles that you can incorporate into your business to inspire creativity and boost productivity.

2. Stand out in marketing

If you want your business to succeed in the long run, you will have to be original and stand out from others. One way you can do this is by creating a brand logo that is unique, visually appealing, and represents a key slogan or message that resonates with your audience in a creative manner. You can also highlight unique qualities about your product or services that differ from what everyone else is offering.

3. Adopt new technology early

Adopting new technology early can help your business discover innovative methods to improve customer experience. It can also help your business maintain a competitive advantage over its industry and develop a better understanding of the effects new technology has on your prospective customers.


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