You need traffic for your website, right? Well, organic search drives
53% of all site traffic
on the web, and knowing which HTML tags are best for SEO is one of the
most important steps to ranking your website on the first page of search
results. Here are the top five most important HTML tags for search
engine optimization.
1. Title tag
Title tags are very important in SEO because they tell search engine
crawlers what your website is about. Therefore, these tags should always
include relevant keywords related to your website and, make a good
impression, as they are often the first thing your readers will see in
search engine results. Be sure to brand your title tags and make sure
your robots.txt file is not preventing search engines from crawling your
page.
2. Header tag
HTML header tags range from H1-H6 with the H1 tag being the primary
header and H2-H6 being known as subheadings. H1 tags are used by search
engines to determine what the content of your page is about. Header tags
are also great for SEO because they improve user experience by diving
large web pages into readable sections.
3. Meta description tag
Meta description tags are HTML snippets added to the "head" section
of your website to tell search engines what your page content is about.
They are usually shown in search results below the URL and title tag.
Effective meta descriptions should include target SEO keywords and
relevant text descriptions to increase CTR and conversions.
4. Anchor tag
Anchor tags are HTML tags that usually include a hyperlink and anchor
text. The anchor text used in your anchor tags plays a huge role in SEO
because it tells search engines what the sponsored page you are linking
to is about. As stated in section 2.2 of
The anatomy of a large-scale hypertextual Web search engine
by Sergey Brin and Lawrence Page, anchor tags are then used by search
engines as vital keywords for ranking the URL your hyperlinks point to.
5. Canonical tag
Canonical tags are important for SEO because they can help you avoid
duplicate content penalties if you have multiple versions of the same
page hosted on the web. They are used in HTML tags to tell search
engines that a specified URL represents a master (or primary) copy of a
webpage. This is important for helping you to prevent indexing issues
you will likely face by having duplicate content on the web.
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