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Brief Guide on Using Creativity to Grow Your Business

 
Creativity is a very important component of being successful in the fields of art and literature, but it can also be just as important for helping you to grow your business. In fact, in a study conducted in 2014 by Adobe and Forrester Consulting, 82% of participating companies agreed that creativity can lead to growth in revenue and market share.  This study also confirms that 69% of companies that thrive on creativity have won an award for the best place to work.

Why is creativity important for your business?

Creativity is important because it allows companies to create services or products that add new experiences to their customer's lives. Creativity is important for building brand awareness, attracting new customers, and building innovative relationships with customers. Most importantly, a high degree of creativity and innovation in your business will get you ahead of the competition in your industry and ultimately make or break your bottom line in the future.

How to incorporate creativity into your business?


Here are three strategies you can use to incorporate creativity into your business:

1. Know your audience


The first and most important step in incorporating creativity into your business is to understand the creative influences of your customers and team members. For example, knowing common personalities, tastes, influences, and inspirations of your customers and team members will help you to find innovative products, services, logos, designs, and work styles that you can incorporate into your business to inspire creativity and boost productivity.

2. Stand out in marketing


If you want your business to succeed in the long run, you will have to be original and stand out from others. One way you can do this is by creating a brand logo that is unique, visually appealing, and represents a key slogan or message that resonates with your audience in a creative manner. You can also highlight unique qualities about your product or services that differ from what everyone else is offering.

3. Adopt new technology early


Adopting new technology early can help your business discover innovative methods to improve customer experience. It can also help your business maintain a competitive advantage over its industry and develop a better understanding of the effects new technology has on your prospective customers.
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Does Page Speed Affect Your SEO Rankings?


Having fast-loading pages on your website will not only improve user experience and lead to more conversions, but it will also improve your search engine rankings as well. According to research done by Google, the average user will leave your website if your page takes more than three seconds to load. Many modern search engines have become aware of this, and as a result, have now incorporated page speed into their SEO algorithms.

What can lower your page speed?


There are many on-page factors that can lower your page speed. Some of them include:

• Code-intensive web applications
• Cheap/slow web hosting
• Widgets and pop-ups
• Embedded media files
• Overuse of images

Fixing these common issues can easily increase the speed of your pages by at least two or three seconds or more.

What can increase your page speed?


There are also a few things you can do to increase the speed of your web pages, such as:

• Use website compression
• Use website caching services
• Reduce image file size
• Minimize the size of your HTML files
• Use Content Delivery Networks (CDNs)

Why does page speed affect SEO rankings?


The short answer to this question is user experience. From the viewpoint of major search engine providers such as Google, user experience improves with page speed, and there isn't much they are more concerned with besides providing the right search results and improving user experience. Also, a fast, well-designed website will allow your visitors to quickly understand what you are offering and how it will benefit them. This means fast pages also offer many conversion optimization benefits for your business in addition to the search engine optimization benefits they provide.

Conclusion


The bottom line is that users are less likely to stay on your page for long periods of time when your webpages are slow to load, and major search engines like Google are well aware of this fact and will penalize your website for it. There are many free online tools you can use such as Google's PageSpeed Insights to test the speed of your webpages and receive detailed diagnostics reports on areas you can adjust to improve the speed of your page.

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5 SEO Content Writing Tips


Back in the '90s and early 2000s, ranking your website on search engines was as easy as stuffing your pages with targeted keywords and generating a ton of backlinks pointing back to your website. However, creating content for your website with search engine optimization in mind has come a long way since those days. Many new SEO algorithm updates have been created to combat low-quality pages that offer little to no value, but there are a few things you can do to create twenty-first-century-friendly content that search engines love and people will enjoy.

5 tips for writing better SEO content

1) Include relevant keywords in post title and meta title tags

The post title is what your readers will see as the title of your post on your website, and the post meta title is what search engines will show as the title of your post in search results. It is very important to include target keywords you want to rank for in these tags.

 

2) Include relevant keywords in post meta descriptions

Post meta descriptions play a huge role in search engine optimization. Meta description tags are usually shown by search engines as short 100-150 word snippets under the page title and URL to give readers more information about the content they will see on the selected webpage. Including target keywords in your post meta description tags will improve your search engine click-through rate and help your page rank for your chosen keywords.

 

3) Use ALT image tags

Modern search engine crawlers are not capable of reading text inside of images. Therefore, in order to make sure search engines know what your image is about, you will have to use ALT image tags including keywords that summarize your image. This step is very important because image search makes up 19% of all search queries on Google.

 

4) Include relevant keywords in H1, H2, and H3 tags

Including target keywords in your heading tags is another important factor optimizing your content for search engines. By default, most WordPress and CMS blogging themes will use the post title as the H1 heading tag with all succeeding subheadings using an H2 or H3 heading tag. It's best practice to always include your most important keyword in the H1 tag and use latent semantic indexing keywords in your supporting H2 and H3 tags.

 

5) Don't stuff your content with SEO keywords

Not only does keyword stuffing create a bad user experience for your readers, but it also has a negative impact on your search engine rankings. Avoid using repeated keywords and variations of the same keyword in your content. This practice is against Google's webmaster guidelines, and they use highly advanced algorithms that are very good at detecting this kind of behavior.
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The Importance of Video Marketing for Small Business Owners


Video marketing is a very important strategy for the long-term success of any social media campaign. In fact, it is widely reported that over 80% of all internet traffic will be video content by the end of 2020. Video marketing is growing at a pace much faster than most other internet marketing channels, which makes it one of the best digital marketing strategies for small businesses.

What is video marketing?


Video marketing is the strategic use of video content to promote your brand or website. Statistics show more than 500 million hours of video gets watched on YouTube every day and more video media has been uploaded to the web in the past 30 days than all of the major US television networks in the past 30 years. Many small business owners falsely believe that they have to have a multi-million dollar company or an enormous marketing budget to succeed in video marketing, but that is far from true.

How to succeed with video marketing


Video marketing is by far the most lucrative long-term digital marketing strategy. Social media users are now using video media more than they ever did in the past, and this means that the profit potential for video marketing is also increasing at a very rapid pace. In fact, statistics show adding a video to your landing page can increase conversions by 80%. Carefully crafting your videos to the needs and interests of your target audience will lead to more traffic (and potentially, sales) for your business when done with strategic planning. For example, in a recent study, 83% of businesses said they saw a greater return on investment when they added videos to their website.

To be honest, the quality of your videos matters more than anything else in terms of being successful with video marketing. However, if you are not an expert at creating videos, there are many great software tools online to make the process easier and they are constantly increasing in quality and becoming more affordable. What really matters the most is producing high-quality content your viewers can relate to, which is shown by the fact &studies have shown& that most viewers will think less of your brand when your videos don't do a good job of explaining your product or service or appealing to their needs.

Videos are also more useful for mobile users who don't have the time (or screen space) to read large blocks of text at a time. As a matter of fact, YouTube reports show the rate of video viewers from mobile devices has increased by at least 100% every year. This is one of the most important reasons why you should always optimize the videos on your websites for mobile viewers. And since a lot of your viewers will be using a mobile device when they connect with your social media profiles as well, it's also a great idea to include videos in your social media updates as much as you possibly can to get the best results out of your video marketing efforts.
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SEO vs PPC: Which is Better for Your Business?


Many beginner and intermediate level marketers often wonder what the different benefits are between search engine optimization and pay per click marketing and which of the two they should focus on more. Well, the truth is, there are many unique benefits that both strategies offer, and the answer to this question will ultimately depend on your marketing objectives.

What are the benefits of SEO?

Search engine optimization offers many benefits for your brand. Some of them include:

• Increasing brand awareness
• Building authority and trust
• Free targeted traffic
• Higher CTR rates than PPC
• Longer lasting results

SEO will also produce a higher return on investment compared to other traffic generation methods such as PPC and solo ads. Having your site ranked on the first page of organic search results will make your brand look more credible and authoritative in the eyes of your target audience. For this reason, many marketers neglect paid advertising and rely on SEO more for generating traffic to their websites.

What are the benefits of PPC?


There are also many reasons marketers should focus more on PPC rather than SEO. Some of the benefits offered by PPC are:

• Quicker results than SEO
• Stable and consistent results
• Cheaper than most traditional paid marketing strategies
• Better lead targeting capabilities than SEO

Unlike SEO, PPC requires consistent investments to be made, but it produces more consistent results that are not affected by constant search engine algorithm updates like search engine optimization. PPC also offers more defined targeting functions to help marketers get seen by the right people. While SEO campaigns can take weeks or months before they start producing traffic, PPC can instantly get your website listed on the first page of search results for keywords that are generating thousands of search queries a month.

Which is better between SEO and PPC?


You should always use both SEO and PPC for your marketing campaigns. Not only does SEO and PPC have their individual benefits, but they also have many benefits when used together. Use both strategies to produce targeted traffic to your website, and after some time, you will develop a natural preference for which is worth putting more time and money into based on your success with both strategies.

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