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Top 5 Most Important HTML Tags for SEO

You need traffic for your website, right? Well, organic search drives 53% of all site traffic on the web, and knowing which HTML tags are best for SEO is one of the most important steps to ranking your website on the first page of search results. Here are the top five most important HTML tags for search engine optimization.

1. Title tag

Title tags are very important in SEO because they tell search engine crawlers what your website is about. Therefore, these tags should always include relevant keywords related to your website and, make a good impression, as they are often the first thing your readers will see in search engine results. Be sure to brand your title tags and make sure your robots.txt file is not preventing search engines from crawling your page.

2. Header tag

HTML header tags range from H1-H6 with the H1 tag being the primary header and H2-H6 being known as subheadings. H1 tags are used by search engines to determine what the content of your page is about. Header tags are also great for SEO because they improve user experience by diving large web pages into readable sections.

3. Meta description tag

Meta description tags are HTML snippets added to the "head" section of your website to tell search engines what your page content is about. They are usually shown in search results below the URL and title tag. Effective meta descriptions should include target SEO keywords and relevant text descriptions to increase CTR and conversions.

4. Anchor tag

Anchor tags are HTML tags that usually include a hyperlink and anchor text. The anchor text used in your anchor tags plays a huge role in SEO because it tells search engines what the sponsored page you are linking to is about. As stated in section 2.2 of The anatomy of a large-scale hypertextual Web search engine by Sergey Brin and Lawrence Page, anchor tags are then used by search engines as vital keywords for ranking the URL your hyperlinks point to.

5. Canonical tag

Canonical tags are important for SEO because they can help you avoid duplicate content penalties if you have multiple versions of the same page hosted on the web. They are used in HTML tags to tell search engines that a specified URL represents a master (or primary) copy of a webpage. This is important for helping you to prevent indexing issues you will likely face by having duplicate content on the web.

5 Ways to Increase Your Email Marketing Open Rates

Need tips on how to improve your email open rates? Check out these five email marketing tips below.

1.  Avoid spam filters

Email spam has costed businesses to lose $676 in revenue in 2017. One of the best ways to avoid spam filters is to build an organic list of followers who are actually interested in what you are promoting. Emails sent to these subscribers will have a much higher open rate than emails sent to lists that have been purchased or scraped from the web. You should also use valid reply-to email addresses and avoid overusing spam filter trigger words.

2. Create engaging subject lines

Your email subject line is usually the first thing your subscribers will see, so it's very important to create an engaging subject line that makes a strong first impression. A/B testing can be done to see which styles provide the best open rates - some examples can include using emojis, telling a funny (but subject-appropriate) joke, or asking a rhetorical question. Testing different email lines for open rates will make you more money and prevent you from creating email campaigns that aren't being read by as many of your subscribers as possible.

3. Segment your email lists

Email lists can be segmented into several subcategories based on many factors such as date of subscription, location, industry, purchase history, and interaction history. By sending highly relevant email campaigns to target subscribers on your list, you'll be able to increase open rates, increase deliverability, and potentially increase sales. According to the DMA National Client Email Report of 2015, approximately 77% of analyzed email marketing revenue came from segmented email campaigns.

4. Use the recipient's name

Emails are much more likely to be opened if they include the recipient's name because they are more personal and makes the reader feel like it was written specifically for them. This will catch their attention and engage enough to open your message and see what you are saying about them.

5. Create relevant content

Last but not least, no one will want to open your email unless they think the content will be interesting or relevant to their needs. If they see your email in their inbox and feel like it's similar to what they have seen before or provides no value, regardless of how enticing or engaging you may think it is, they will skip over it without thinking twice about it. Creating relevant content in your emails is one of the best ways to maintain a high open rate.

Short Guide to Creating Effective Email Autoresponder Campaigns

Do email autoresponders actually work? Of course! Email autoresponders are a great way to engage your audience, build trust, and promote your brand. Using an email autoresponder is by far the best way to nurture your leads into buying customers.

What is an email autoresponder?

Email autoresponders are a series of pre-written emails sent out automatically to new mailing list subscribers to promote relevant content to them. They are primarily used in marketing to build brand awareness or promote products to new subscribers and generate sales. Email autoresponder campaigns primarily have three objectives:

• Collect new leads
• Build relationships with new leads
• Convert leads into customers

How to create an email autoresponder?

Contrary to what many new marketers believe, creating an email autoresponder is not a difficult process at all. The following steps will show you how to create one.

1. Create goals for your campaign

The first thing you should do is to create goals for your autoresponder campaign. This can include things like what groups are your target audience, how you are going to promote to them (PPC, SEM, social networking, etc.), or how many subscribers you want in the next few days, weeks, or months. Though it might sound cliché, there are many possible reasons for creating an email autoresponder, and the structure of your autoresponder campaign will ultimately depend on your brand identity and target outcome (goals).

2. Create a lead magnet

A lead magnet is a free gift (usually digital) that you will give away to new subscribers to encourage them to subscribe to your mailing list. This can be a free ebook, video tutorial, or mini-lesson your target audience may be interested in (as long as it provides value and delivers on its promise).

3. Create a series of emails for your newsletter

Every mailing list newsletter should begin a welcome email describing your brand and what you have to offer followed by a few emails designed to elicit a response and build a relationship with your subscribers. One of the best ways to get high open rates and engagement rates on your emails is to segment your mailing list. Segmented email campaigns receive much higher open rates than regular email campaigns sent to your entire mailing list because they are more specific and direct to what your subscribers are interested in.

4. Choose a high-quality email marketing service provider

Last but not least, in order to set up an email autoresponder, you will need a reputable email marketing service provider designed for bulk emailing that will work hard to make sure your emails get delivered. GetResponse is one of the best low-cost solutions for your marketing needs.

How to Create Viral SEO Content with Linkbait

What is linkbait?

Linkbait is the process of creating content on your website with the primary purpose being to generate backlinks from other authoritative websites in your niche. This process is usually done by generating high-quality content that is trendy, unique, or controversial in a way that it challenges or promotes a popular topic in an unprecedented way.

Does linkbait work?

Linkbait not only works, but it is one of the best search optimization strategies with several examples of proven success.  This SEO strategy is very effective because it is designed to get high-quality backlinks for your website in the quickest way possible without purchasing them or directly asking for them. For many small businesses and developing companies, linkbait could be the quickest way to increase search rankings and skyrocket brand awareness.

4 linkbait strategies to help improve your search rankings

1. Create controversial content

Controversial content can become a backlink magnet for your website because it usually generates very strong responses from readers. Denouncing something popular in your niche or exposing someone as a fraud or scammer will surely cause a stir and get people talking about your content. However, creating controversy is certainly not a tactic or method you should consistently use or try to build your brand around, but when done right, this strategy can easily attract attention to your brand and in turn, generate backlinks for your website.

2. Create unique content

Whether it be unique information or a unique perspective on something related to your niche, creating content that is out of the ordinary will provide huge social benefits in a world where most people tend to create or write about the same things. Create something useful for your readers in a completely new way while being thoughtful, creative, and insightful at the same time. Some examples of this could be using humor or telling personal stories about yourself or others that resonate with your audience.

3. Provide quizzes and social contests

Nothing keeps your readers more interested and engaged with your website than making them actively involved with your content. This strategy has worked for many companies to make their content go viral and encourage backlinks. Social contests will especially add a boost to your brand awareness by offering valuable prizes to participants who share your content, subscribe to your mailing list, or some other desired action to build or promote your brand.

4. Offer useful tools for free

Another useful strategy for going viral and generating backlinks to your website is offering a useful free tool or piece of software on your website that is relevant to your target audience. A few examples of this would be an app, plugin, software library, or maybe even an HTML or CSS theme they can use for their website. If your readers like the tool(s) you are giving away, they will likely share your website through social media or word-of-mouth and this can also lead to generating backlinks for your website.

Brief Guide on Using Creativity to Grow Your Business

Creativity is a very important component of being successful in the fields of art and literature, but it can also be just as important for helping you to grow your business. In fact, in a study conducted in 2014 by Adobe and Forrester Consulting, 82% of participating companies agreed that creativity can lead to growth in revenue and market share.  This study also confirms that 69% of companies that thrive on creativity have won an award for the best place to work.

Why is creativity important for your business?

Creativity is important because it allows companies to create services or products that add new experiences to their customer's lives. Creativity is important for building brand awareness, attracting new customers, and building innovative relationships with customers. Most importantly, a high degree of creativity and innovation in your business will get you ahead of the competition in your industry and ultimately make or break your bottom line in the future.

How to incorporate creativity into your business?

Here are three strategies you can use to incorporate creativity into your business:

1. Know your audience

The first and most important step in incorporating creativity into your business is to understand the creative influences of your customers and team members. For example, knowing common personalities, tastes, influences, and inspirations of your customers and team members will help you to find innovative products, services, logos, designs, and work styles that you can incorporate into your business to inspire creativity and boost productivity.

2. Stand out in marketing

If you want your business to succeed in the long run, you will have to be original and stand out from others. One way you can do this is by creating a brand logo that is unique, visually appealing, and represents a key slogan or message that resonates with your audience in a creative manner. You can also highlight unique qualities about your product or services that differ from what everyone else is offering.

3. Adopt new technology early

Adopting new technology early can help your business discover innovative methods to improve customer experience. It can also help your business maintain a competitive advantage over its industry and develop a better understanding of the effects new technology has on your prospective customers.


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